As we all know, a brand’s image and how it is perceived by customers is critical. A positive brand image that is trustworthy and that also knows how to reinvent itself without losing its DNA attracts its customers and potential customers. At PostBus, we think it’s important now to bring more dynamism and modernity to our brand image, and to boost it by getting closer to our passengers in Western Switzerland.

We were looking for something that all of our passengers have in common – something trendy, fun and surprising… sneakers!

By focusing on sneakers, we’re connecting with everyone. Whether it’s a businessman wearing chic white sneakers, a fashionista in a dress with her sneakers, a sports enthusiast wearing his comfy sneakers, or a group of friends on a big night out with their best pair of sneakers. Everyone wears sneakers and all of us can relate to this essential fashion item, now more than ever!

We want to use this campaign raise awareness among users for public transport in their daily activities: shopping in the city, going to work, playing their favourite sport or going out in the evening. You can take public transport in all these cases. Since sneakers are a fashion item, and something that we care about and pay attention to, we chose the slogan "Wear out our tyres, not your sneakers". In other words, take public transport, and look after your shoes. Of course, we’re not saying that you shouldn’t walk, but that you can combine the two easily in your daily routine.