PostBus advertising platforms
PostBus offers effective combinations of the most important analogue and digital channels for addressing your target group before, during and after the journey so that your services reach interested customers.
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Overview of the most important channels
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Advertising space on-board and outside the vehicle
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Screen advertising aboard the Postbus
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WiFi landing page
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PostBus newsletter
The main advantages for you
- Your advertising benefits from visibility and a certain exclusivity.
- Advertising on-board or on the outside of Postbuses is in a large format and enjoys a high level of attention among various customer segments.
- With the optimal visualization, your advertising message becomes an eye-catcher.
- Public transport advertising is actively consumed and triggers purchase decisions.
Get on board!
Our advertising partners would be pleased to advise you.
On-board and exterior advertising spaces
Vehicle advertising
External and on-board advertising
PostBus is the market leader in public bus transport. With us, you can
- advertise with around 2,300 Postbuses
- on over 990 PostBus routes
- Postbus takes 135 million passengers a year safely to their destinations.
- PostBus carries 370,000 passengers each day.
External advertising media
Rear bicycle rack
- Full rear
- Partial rear window
- Partial rear bodywork
Advertising in various formats on the side of a vehicle
Roof advertising
4–8 m long advertising format on the sides of the vehicle roofs
Full-body design
Advantages
- Vast reach
- High level of attention
- Optimal visualization
- Can be used for local advertising
- Effective platforms for long-term advertising
On-board advertising media
Cardboard displays with/without dispensers
Transparent window decals
Advantages
- Vast reach
- High level of attention
- Potential for interaction with passengers
- Can be used for local advertising and deployed at short notice
Screen advertising aboard the Postbus
Eye-catching, up-to-date and close to customers
You can advertise on around 2,000 screens in Postbuses throughout Switzerland. 404,500 daily range, >2.8 million per week (ZVV region, cities of Basel and Geneva not covered). On average, passengers spend 13 minutes on a Postbus.
Advantages
- High profile
- Flexible, can be booked at short notice
- Deployment can be timed
- Targeted deployment in certain regions/on certain routes
- Close to the customer
- Still or animated image (no sound)
Detailed information and bookings
Livesystems dooh AG
Telefon: 0840 000 008
WiFi in Postbuses
Young and dynamic
PostBus offers your passengers free WiFi aboard some 1,800 Postbuses across Switzerland.
Reach your target group on mobile with prominent banner advertising. PostBus WiFi is marketed by SBB Digital Advertising. Take advantage of the opportunity to bundle your advertising with the SBB platforms to reach passengers via other digital channels along the entire travel chain.
Advantages
- 150,000 potential exposures a week
- Geo-targeting to individual regions available
- 70% of users are between 18 and 34 years of age
- 60% of users are female
- Compelling packages with SBB digital platforms
Detailed information and bookings
SBB AG, Digital Advertising
PostBus newsletter
Generate needs
By advertising in the PostBus newsletter, you’ll reach a wide audience.
The PostBus newsletter contains tips for excursions, information on public transport as well as offers and attractive competitions from PostBus and partner companies. Take advantage of interesting packages with SBB’s digital platformsTarget not accessible.
Rich Content Section
Advantages
- Over 200,000 contact opportunities per mailing (distribution: 71% DE, 22% FR, 7% IT)
- Affinity with leisure, hiking, outdoor, excursions, travel, gastronomy and wellness
- Languages: DE, FR, IT
- Language-based targeting available
- Average click rate of around 4%
- Low cancellation rate
- Compelling packages with SBB digital platforms