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Overview of advertisement options anywhere the PostBus goes

Advertisement placed in public transport vehicles has proven to achieve a high degree of recognition with various client segments.

According to a survey, 75% of the population can remember the subjects on advertising spaces. You can place your advertisement on more than 800 PostBus routes with 1800 postbuses and 1'500 screens. Our advertisement partners APG Traffic, Maurer + Salzmann (Zürcher Verkehrsverbund ZVV) for advertisement inside / outside the postbus, and passengertv AG for on-screen advertising will be happy to consult with you.

Advertising on interior and exterior surfaces

For detailed information please contact the company APG-Traffic and Maurer + Salzmann (Zürcher Verkehrsverbund ZVV).

Interior advertising using flexible advertising media, such as suspended cardboard and window transparencies, are repeatedly noticed by passengers during the journey. In addition, advertising media can be used regionally and for the short term.
Advertising along the roof with the 4 - 8 m long advertising formats on the sides of the vehicle roofs can be recognised from a long distance away.
With side advertising in various formats, you can address pedestrians.
Rear advertising is placed at the drivers' eye-level and addresses this segment in a targeted manner.
Full or rear design is suitable for large-scale and moving advertising in a specific geographical area.
Traffic Board, the large-scale side advertising allows an unobstructed view outside.

On-Screen advertisements

passengertv – digital advertising space and topical news in the public transport

passengertv is an advertising and topical news medium for the public transport. Animated graphics and videos shown on the centrally placed screens inside the vehicles draw the passengers’ attention to your advertisement and ensure maximum exposure.

We are happy to advise you:
Phone: 0840 000 008
contact@passengertv.ch

More about digital transport advertising.

Advertisement at our bus stops

For detailed information please contact the company APG-Traffic.

By placing your advertisement on our bus stop panels, you can reach passengers as well as passers-by at the PostBus stops. Your advertisement will be part of the highly frequented key access points of public transport. You can be assured of a high level of attention by the public over a certain period of time which helps to increase and secure the long-term recognition of your campaign.

WiFi Landing Page

Your advertisement on the PostBus Wi-Fi landing page

Reach your customers with a mobile ad in postbuses

PostBus offers their passengers free Wi-Fi in around 1,700 postbuses all over Switzerland.

On connecting to Wi-Fi, passengers are automatically redirected to the homepage, where they find news and additional interesting information. With a prominently placed banner ad here, you’re sure to attract the attention of your target audience.

205,000 active users per month in Switzerland
60% of users are female
80% of users are between 18 and 34 years of age
Geo-targeting possible for certain regions

Contact

The PostBus WiFi is being marketed by SBB Digital Advertising. In a bundle with SBB’s WiFi at the train stations, it offers you the possibility to book an exciting advertising product with an extensive reach and a young target group in a mobile context.

SBB AG
Digital Advertising
Wylerstrasse 123/125
3000 Bern 65

E-mail: advertising@sbb.ch

Internet: www.sbb.ch/en/digitaladvertising

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