PostBus advertising space

About PostBus

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PostBus advertising platforms

Where your products and services meet interested customers.

PostBus offers effective combinations of the most important analogue and digital channels for addressing your target group before, during and after the journey:

  • Advertising space inside and on the outside of the vehicle
  • Screen advertising aboard the Postbus
  • WiFi landing page
  • PostBus newsletter

Advantages

  • Your advertising benefits from visibility and a certain exclusivity. 
  • Advertising inside or on the outside of Postbuses is in a large format and enjoys a high level of attention among various customer segments.
  • With the optimal visualization, your advertising message becomes an eye-catcher.
  • Public transport advertising is actively consumed and triggers purchase decisions.

Get on board!

Our advertising partners would be pleased to advise you.
 

Advertising on interior and exterior surfaces

Vehicle advertising

External and on-board advertising

PostBus is the market leader in public bus transport in Switzerland. We offer advertising opportunities across 900 PostBus routes, with about 1,800 Postbuses. Postbus takes 167 million passengers a year safely to their destinations. Our Postbuses carry 450,000 passengers a day. On average, passengers spend 13 minutes on a Postbus.

External advertising media

  • Rear advertising (full rear, partial rear window, partial rear bodywork)
  • Advertising in various formats on the side of a vehicle 
  • Roof advertising (advertising formats with a length of 4–8 metres along the sides of the vehicle roof)
  • Full-body design

Advantages

  • Vast reach
  • High level of attention
  • Optimal visualization
  • Can be used for local advertising
  • Effective platforms for long-term advertising

On-board advertising media

  • Cardboard displays with/without dispensers
  • Transparent window decals 

Advantages

  • Vast reach
  • High level of attention
  • Potential for interaction with passengers
  • Can be used for local advertising and deployed at short notice

Detailed information and bookings

APG/SGA Allgemeine Plakatgesellschaft AG
www.traffic.ch

For the Zurich Transport Network (ZVV):
Maurer + Salzmann
www.mstraffic.ch

  • Advertising
  • Advertising
  • Advertising
  • Advertising
  • Postauto, Carpostal, Autopostale, Postbus
  • Postauto, Carpostal, Autopostale, Postbus

On-Screen advertisements

Screen advertising aboard the Postbus

Eye-catching, up-to-date and close to the customer

We offer you advertising opportunities on some 2,000 screens aboard Postbuses throughout Switzerland. Daily reach: 404,500, weekly reach: >2.8 million (ZVV area, no coverage in Basel and Geneva). On average, passengers spend 13 minutes on a Postbus.

Advantages

  • Attention-grabbing 
  • Flexible, can be booked at short notice
  • Deployment can be timed
  • Targeted deployment in certain regions/on certain routes 
  • Close to the customer
  • Still or animated image (no sound)

Detailed information and bookings

Livesystems dooh AG
Phone: 0840 000 008
contact@passengertv.ch

www.nau.ch

WiFi Landing Page

wifi.postauto.ch

Young and dynamic

PostBus offers your passengers free WiFi aboard some 1,800 Postbuses across Switzerland.

Reach your target group on mobile with prominent banner advertising placements. PostBus WiFi is marketed by SBB Digital Advertising. Take advantage of the opportunity to bundle your advertising with the SBB platforms to reach passengers via other digital channels along the entire travel chain.

Advantages

  • 150,000 potential exposures a week
  • Geo-targeting to individual regions available
  • 70% of users are between 18 and 34 years of age
  • 60% of users are female
  • Compelling packages with SBB digital platforms

Detailed information and bookings

SBB AG, Digital Advertising
advertising@sbb.ch
company.sbb.ch

PostBus Newsletter

PostAuto Newsletter

Create needs

With your advertising in the PostBus Newsletter, you will reach a wide audience.
The PostBus Newsletter contains tips for excursions, information on public transport as well as offers and attractive competitions from PostBus and partner companies. Take advantage of interesting packages with SBB’s digital platforms.

Subscribe to the PostBus newsletter

www.postbus.ch/newsletter

Advantages

  • 211’000 Kontaktchancen pro Versand (DE: 152’000, FR: 47’000, IT: 12’000)
  • Affinität zu Themen Freizeit, Wandern, Outdoor, Ausflüge, Reisen, Gastronomie und Wellness
  • Sprachen: DE, FR, IT 
  • Targeting nach Sprachen möglich
  • Durchschnittliche Öffnungsrate: 23% 
  • Attraktive Packages mit digitalen SBB Plattformen

Detailed information and bookings

SBB AG, Digital Advertising
advertising@sbb.ch
company.sbb.ch/