Yellow Challenge and competition
Hello, my name is Stéphanie, and I’m a marketing specialist for the regions of Vaud and Fribourg-Neuchâtel. Today, I’m delighted to take you on a journey to the shores of Lake Geneva, into the heart of the Cully Jazz Festival, where we unveiled... the PostBus trainer!
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Unveiling... our trainer!
PostBus has been a partner of the Cully Jazz Festival (Canton of Vaud) for several years. To celebrate a magnificent 40th edition of the festival, which was held on the shores of Lake Geneva from 14 to 22 April 2023, we couldn’t find a better communication platform than the enchanting festival site to unveil our “Yellow Challenge” events and... our PostBus trainer!
Festival, dancing and... trainers!
In collaboration with the Cully Jazz Festival, our “Yellow Challenge” and an accompanying competition were officially launched in the company of our partner communication agency, map.ch, who created the universe of our “Urban” campaign, and our main customers, with whom we experienced wonderful moments of conviviality, musical discoveries and... urban dance! Our amazing pro dancers, Mams, Perla, Cooper and Pakissi, who proudly wear the “Yellow Challenge by CarPostal” colours, also offered us incredible demos of their art to the sounds of DJ Nelsang’s decks – much to our delight and that of all the festival-goers!
Get out your diaries!
PostBus getting involved in the world of urban dance? You have to admit you weren’t expecting that! But we’ll prove it to you by coming to meet you at our “Yellow Dance Challenge” events in French-speaking Switzerland and Upper Valais between June and August.
The programme includes dance classes, demos and battles to the sounds of a DJ, as well as refreshments for all ages, other activities and competitions!
- Saturday, 3 June, La Chaux-de-Fonds
- Saturday, 10 June, Sion
- Saturday, 24 June, Yverdon-les-Bains
Everyone is welcome!
Win PostBus trainers!
Do you dream of wearing our trainers as proudly as our dancers are? If so, don’t wait another second to join our competition on Instagram! Five pairs of exclusive PostBus trainers are up for grabs.
Good luck to all of you!
Explore the Lavaux region with PostBus
Let’s tell it like it is. PostBus routes 381 and 382 serve one of the most beautiful panoramas in French-speaking Switzerland: the Lavaux region and its terraced vineyards, which have UNESCO World Heritage status. Travel along the Corniche from Palézieux to Cully via Forel, Chexbres, Epesses or Riex and enjoy the views of Lake Geneva... a unique travel experience that our driving staff looks forward to helping you (re)live during your next trip on our Postbuses!
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Photo: © by Luca Devita